Earth Week April 16-20, 2012

Expert Speaker Information & Schedule

Register Today for this FREE Event & Get Access to Expert That Will Transform Your Socially Responsible Business!

Event Overview

The Green Business Entrepreneurs Success Summit is a week long alternative Green MBA – a virtual event designed to take you through the stages of green entrepreneurship, while providing you with practical strategies, tactics, and tools to succeed.

Whether you are an aspiring green entrepreneur or have a sustainable business you want to take to the next level, you will get valuable information just by attending this event series.

All interviews are public for 48 hours after they go live.

Be sure to register so you can receive the link to the interview page when it is live, so you don’t miss out.

3 Free Recordings for Your Green Business Success


The Green Business Entrepreneurs Success Summit 2012 is over.
The window to enjoy the interview series for free is now closed.

If you have missed this event and are serious about growing your green business, we recommend you invest in the Upgrade Package and access all 29 expert interviews whenever you want, plus receive 5 case studies of successful green businesses, and other bonuses.

You can still sign up the the Green Marketing TV email list and receive information and access to upcoming sustainable business webinars all year long.

We hope to offer this event every year. As our gift to you, here are 3 free recordings you may enjoy.

Case Study: Green Earth Bamboo – an Inside Look at a Profitable 6 Figure Green Online Business

Here’s an in depth case study on what it took to launch Green Earth Bamboo, an e-commerce business that became a profitable 6 figure business in 1 year, and generated almost a quarter of a million dollars in 2 years.

Founding partner and marketing manager Doug Bancorn shares with us what it took to get this drop shipping business off the ground, why most Internet marketers don’t have the proper SEO mindset, and why content is truly king.



Small Business Website Essentials

Katrina Heppler, Founder of 77webstudio and Lorna Li, Founder of Green Marketing TV will cover all the groundwork that needs to happen before you approach a web developer to create your website. Whether you are just launching a website or you need a website extreme makeover, this candid discussion will cover everything you need to know to make the process of creating a small business website streamlined and stress free.



How to Attract VC Investors to Fund Your Social Enterprise

Tyler Gage is the President and Co-Founder of Runa Amazon Guayusa tea company, a social enterprise that exports sustainably harvested guayusa tea sourced from indigenous communities in Ecuador. In this interview, Tyler explains the process of founding a social enterprise in a developing country, and offers advice for those interested in starting their own socially-conscious business.



Monday April 16th | Track 1


Opportunities in the Green Economy
& Ethical Marketplace

8:00am PST | 11:00am EST: Kriss Bergethon, Founder Solar Sphere

kriss bergethonKriss Bergethon is an entrepreneur and solar expert from Colorado, who has achieved an Internet business lifestyle. Kriss realized in the fall of 2007 that he was stressed out, over-worked, and miserable. He and his wife made the decision to move out of the city, live in the mountains, and simplify their lives. Now they live off the grid in a solar powered home on a beautiful alpine lake. Kriss enjoys snowboarding, mountain biking, wake boarding, and hiking with his dogs. He also enjoys starting and growing new online businesses, specifically in the green sector. His primary business is Solar Sphere, an e-commerce site that generates a mid six figure income selling solar products.

The Hottest Solar Trends & Keys to Selling Solar Online
Kriss Bergethon is a long time solar blogger who keeps his finger on the pulse of solar news. In this interview, he’ll share with us his take on hot opportunities in the solar market, as well as share with us what it the secrets to generating 6 figure wealth through selling solar products online. He’ll be covering:

  • 3 powerful strategies to monetize your website
  • How to pick the best affiliate products to promote
  • Headline copywriting strategies that entice your subscribers to open your email
  • Autoresponder tips that keep your audience engaged and ready to buy
  • How to find and recruit the best affiliates to promote your products

This Interview is FREE for a Limited Time Only!


10:00am PST | 1:00pm EST: KoAnn Vikoren Skrzyniarz, CEO & Founder of Sustainable Life Media & Sustainable Brands Conference

KoAnn Vikoren SkrzyniarzKoAnn Vikoren Skrzyniarz is a seasoned business-to-business media executive who’s involvement with the intersection of environmental and human issues in business dates back to the mid-1980s when she launched international conferences on improving log utilization, reducing Waste Paper, and eliminating ozone-layer destroying chemicals (CFCs or chlorofluorocarbons). Since 2003, she has devoted her full attention to the emerging field of sustainability, launching Sustainable Life Media in 2004. She has helped various media entrepreneurs and NGO’s including Sierra Club and Greenbiz.com establish their own paths to effectiveness and economic sustainability. In 2005, she produced the First International Conference on Cradle to Cradle Design in Practice with Bill McDonough, Michael Braungart, Peter Senge and others, and in 2007 launched SusainableLifeMedia.com and the widely respected Sustainable Brands Conference.

Sustainable Business as A Global Movement
In this interview, Koann will be discussing the globalization of sustainable business, covering topics such as:

  • How large enterprises are embracing sustainability
  • How developing regions are engaging in the sustainable business conversation
  • Ways sustainable brands can educate the public on eco friendly & healthy product choices
  • How all stakeholders can create the cross sector dialogue necessary for a more sustainable mainstream economy

This Interview is FREE for a Limited Time Only!


12:00pm PST | 3:00pm EST: Alisa Gravitz, Executive Director Green America & Green Festivals

alisa gravitzFor over 27 years, Alisa Gravitz has led Green America, the national green economy organization. Green America (formerly Co-op America) develops marketplace solutions to social and environmental problems with a key focus on tackling climate change, building fair trading systems, stopping corporate abuse and growing the green economy. Green America’s major events and publications include Green Festivals, the Green Business Conference, National Green Pages and Real Green.

What Will It Take to Co-Create a Green Economy?
Alisa has helped lead the national agenda to create a socially and environmentally responsible economy for more than 27 years. In this call, Alisa shares with us:

  • What it will take to green the mainstream economy, and whether this is even possible
  • How Green America Certification works and how it will help you as a green business entrepreneur
  • What it takes to launch and grow an event like Green Festivals and what other countries can do to replicate their success

This Interview is FREE for a Limited Time Only!


2:00pm PST | 5:00pm EST: Shel Horowitz, Author of Guerilla Marketing Goes Green

Shel Horowitz Green Guerilla MarketerInvolved in both the environmental and marketing worlds since the 1970s, Shel synthesizes those worlds and unites business with the environment. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you.

Making Green Sexy: Guerrilla Marketing Tactics for Small Green Businesses
His eighth book, Guerrilla Marketing Goes Green, has been on the Environmental category bestseller list for at least 24 out of 27 months. Of the many things Shel might talk about during this call, he might discuss:

  • Why no business can afford to ignore the green market
  • How to bring green products and services to nongreen markets
  • “Deep Green” strategies that make a huge impact and lower costs
  • Guerrilla marketing tactics for small green businesses
  • Why publishing a book may be the best move for your eco consulting business
  • How to go from unpublished writer to well-published author

This Interview is FREE for a Limited Time Only!


4:00pm PST | 7:00pm EST: Joey Shepp, Founder Earthsite and Sustainable Programs Director of Dominican University of California School of Business and Leadership

joey sheppJoey Shepp is an Internet entrepreneur, professional speaker, and sustainability consultant. He serves as the Sustainable Programs Director at Dominican University of California where he leads the marketing for all programs in sustainability education. He is founder and principal consultant of Earthsite, the leading digital media consultancy for sustainable brands. Mr. shepp is also the founder of GreenMaven.com, the world’s most comprehensive green search engine. joey holds a degree in Ecological Design from UC Santa Cruz, an MBA in Sustainable Enterprise from Dominican University of California and is a black belt in Aikido. He lives and works in the North Bay Area, California.

Emerging Green Career Opportunities and How to Land Your Dream Green Job

As the Sustainable Programs Director for the Dominican University School of Business, Joey works with the next generation of graduate school business leaders on developing their dream green careers, as green entrepreneurs and sustainability intrapreneurs within the companies where they work. In this talk, Joey will cover:

  • The power of building your digital resume using social media
  • Essential tools you will need to showcase your expertise and create a compelling web presence
  • The key qualities of the sustainability industry and how you can tap into them for maximum career success
  • How to network with A and B list influencers online
  • The difference between people search and job search, and which approach will help you land your dream green job

This Interview is FREE for a Limited Time Only!


6:00pm PST | 9:00pm EST: Greg Wendt, CFP, Founder Green Economy Think Tank and Co-Founder of Green Business Networking

Greg WendtGreg is Co-Founder of Green Business Networking; a non-profit business community of over 3,500 business owners and professionals committed to greening the economy for Greater Los Angeles. He is also Founder of Green Economy Think Tank – which convenes sustainability leaders in cities around the country to evolve actions and solutions for the Green Economy.

Greg built his expertise while working with major Wall Street firms such as Smith Barney, UBS Paine Webber and Prudential Securities. Currently Gregory is Vice President of Sustainable and Responsible Investing at EP Wealth Advisors, Inc., www.epwealth.com, a well-established Registered Investment Advisory firm with over $1 Billion under management as of 1/1/11.

New Ways to Create Wealth & Grow the Ethical Economy through Socially Responsible Investing

In this talk, Greg will explore trends and opportunities in the landscape of socially responsible investing, as well as new frameworks emerging in the mainstream economy that affect community dynamics, such as:

  • What’s on the near horizon for socially responsible investing
  • Key funding sources for startup entrepreneurs and established businesses
  • Why maximizing relationships is the key to maximizing profits
  • 3 vital ways that Slow Money will save our planet

This Interview is FREE for a Limited Time Only!


 

Tuesday April 17 | Track 2

From Visionary Business Idea

8:00am PST | 11:00am EST: Bob Doyle, CEO Boundless Living & Wealth Beyond Reason

Bob Doyle Law of AttractionBob Doyle is the CEO of Boundless Living, Inc., and author of the #1 Best-selling book “Follow Your Passion – Find Your Power”. Since 2002, Bob has been teaching principles of Living Life by Design utilizing the principles of the Law of Attraction.

Keys to Manifesting Entrepreneurial Success Using the Law of Attraction
Bob’s Wealth Beyond Reason program has long been recognized as one of the most complete and usable online curricula in the Law of Attraction, and gained the attention of the producers of the film and book “The Secret”, in which Bob was one of the featured teachers. In this call, you will uncover:

  • Why following your passion is the best way to fulfill your life purpose
  • The keys to leveraging the Law of Attraction effectively, so that your business success manifests more quickly
  • The power of authenticity to accelerate your business growth and expand your customer reach
  • The art of building a 6 figure online business through interviews and JV partnerships

This Interview is FREE for a Limited Time Only!


10:00am PST | 1:00pm EST: Morgan Morris, Co-Founder Inspire Green

morgan morris inspire greenDid you know that $60 billion dollars worth of plastic bottles sits in our landfills each year and it takes 450 years for one plastic water bottle to decompose? Morgan Morris, President and co-founder of Inspire Green Inc. shares her entrepreneurial journey of launching a promotional branding company that sells filtered water bottles while she was still in college.

Hacking Business Plan Competitions
Social entrepreneur and green business plan competitions are a great way to hone your investor presentation skills and secure seed funding for your startup. On this call, we’ll be discussing:

  • How to research, develop and bring an eco-friendly product to market
  • Key elements of a compelling business plan, and the one most important section you need to pay attention to
  • Tips on outshining your competitors in a business plan competition
  • What it takes to win a business plan competition

This Interview is FREE for a Limited Time Only!


12:00pm PST | 3:00pm EST: Tyler Gage, Co-Founder Runa Amazon Guayusa Tea Company

Tyler GageTyler Gage is the President and Co-Founder of Runa Amazon Guayusa tea company, a social enterprise that exports sustainably harvested guayusa tea sourced from indigenous communities in Ecuador. An idea that started while attending Brown University in 2008 Runa is now exciting social venture that has lead Tyler to spend the last five years working with indigenous communities in the Amazon developing fair trade initiatives with generous funding from business plan competition prize money, angel and VC investors, USAID, the government of Ecuador, and many other organizations.

How to Attract VC Investors to Fund Your Social Enterprise

In this interview, Tyler explains the process of founding a social enterprise in a developing country, and offers advice for those interested in starting their own socially-conscious business. He discusses:

  • What it took to set up an tea export supply chain in Ecuador
  • Tips on walking your talk as a triple bottom line business and establishing trusted partnerships with indigineous communities
  • Founding sources (you’ve never heard of) that are available to social entrepreneurs in developing countries
  • What it takes to get funding from USAID
  • How to make your startup attractive to angel and VC investors

This Interview is FREE for a Limited Time Only!


2:00pm PST | 5:00pm EST: Karen Lee, Founder EcoKaren and Eco Etsy Team Captain

karen leeKaren Lee is a green handmade business owner on Etsy who leads a group of eco-minded sellers on Team Eco Etsy. She has operated her handmade and green business consulting businesses by networking with customers and green communities via social media outlets.

Karen holds workshops (the most recent workshop was at Martha Stewart’s Dreamers into Doers Annual Conference), makes guest appearances on radio shows, and guest writes for various sites. When she is not creating, she is a blogger, editor, a mom of two greenagers and a wife of an accidental recycler. She wants to leave the Earth in a better state than when she borrowed it from her kids.

From Hobby to Thriving Handmade E-Commerce Business

Karen’s entrepreneurial journey began when she was a stay at home mom who spent her free time making recycled handicrafts she would then gift to her friends. When so many friends encouraged her to sell her wares, she opened up a storefront on Etsy. In this interview, Karen will share with us:

  • Secrets to becoming a successful handmade Etsy entrepreneur
  • Important differences between selling on Etsy versus selling on eBay, and the strategies to succeed on each
  • Why merchants who sell eco friendly products must engage on social media
  • How to find and connect with your target audience on Twitter on 30 minutes a day
  • Ways green blogging can open doors to bigger opportunities

This Interview is FREE for a Limited Time Only!


4:00pm PST | 7:00pm EST: Tad Hargrave, Founder Marketing for Hippies

tad hargave
Tad teaches green, local, independent, holistic and conscious entrepreneurs how to be better marketers. for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). And, over the years, he has become recognized as a leader in the wider movement towards green and local economies.

The Art of Attracting Your Perfect Fit Clients

There is no question in marketing more important that the question of ‘fit’. Who is a perfect fit for you? Sure, you could help a lot of people, but who’s your perfect fit. In this call you’ll discover:

  • The tremendous power of ‘niche projects’ vs. niching your entire business
  • The 3 core elements of a clear target market
  • The 6 key criteria of a good target market
  • Effective strategies to make sure you’re only attracting those perfect clients

This Interview is FREE for a Limited Time Only!


6:00pm PST | 9:00pm EST: Scott Cooney, Founder GreenBusinessOwner.com

Scott Cooney Green Business OwnerScott is the principal of GreenBusinessOwner.com, advising entrepreneurs on executive strategy and implementation of sustainable principles as a driver of business success. Scott is an author, professional public speaker, sustainable strategy advisor and serial eco-entrepreneur who has started, grown and sold several green businesses.

Scott’s book, Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), has been hailed by green business professionals, including Horst Rechelbacher (founder of Aveda), as a great starting point for aspiring eco-entrepreneurs to understand the wealth of opportunities available in the green economy for entrepreneurs, no matter what level of formal education or startup capital they have.
How to Launch a Successful Crowdfunding Campaign
Crowdfunding is all the rage among nonprofits and startup business alike. Scott recently completed a successful crowdfunding campaign that raised over $15K to fund the creation of GBO Hawaii, the green Economy board game. In this call, Scott will share:

  • How to select the right crowdfunding platform for your project
  • The art of engaging investors through irresistible storytelling
  • The key elements of a crowdfunding campaign page
  • Your crowdfunding campaign checklist

This Interview is FREE for a Limited Time Only!


 

Wednesday April 18 | Track 3

To Thriving Green Enterprise

8:00am PST | 11:00am EST: Jacquie Ottman, Author of The New Rules of Green Marketing

Jacquie Ottman Green MarketingJacquie Ottman is a New York city-based expert on green marketing and advisor to Fortune 500 companies and the U.S. Government. She has helped to guide the marketing of several eco-labeling programs including the U.S. EPA’s Energy Star, SmartWay, and most recently, the USDA’s Certified Biobased label. Other clients include 3M, Nike, and Johnson and Johnson.

A sought-after speaker at industry conferences and corporate gatherings around the world, she is the author of four books on green marketing, including the recently released, The New Rules of Green Marketing (Berrett-Koehler, 2011).

The New Rules of Green Marketing: What Green Entrepreneurs Need to Know Now
Jacquie will share a sneak peek into the stories and strategies from her award-winning book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Greenleaf Publishing, 2011), and answer such questions as:

  • How best to motivate mainstream consumers?
  • How to engage consumers in more responsible forms of consumption?
  • How can companies avoid greenwashing when marketing the green attributes of their products?
  • What are the opportunities for entrepreneurs to develop and market new products and services for consumers transitioning to sustainability?
  • How do you, as a sustainable business, navigate the ocean of eco labels and choose the best eco seal for your product?
  • Why responsible consumption will be a driving force in the near future and exciting companies that are emerging in the sharing economy.

This Interview is FREE for a Limited Time Only!


10:00am PST | 1:00pm EST: Elena Christopoulos, Interim President Green Chamber of Commerce

Elena ChristopoulosElena Christopoulos is Interim President Green Chamber of Commerce, a certified sustainability professional; marketing & communications Expert, political advisor and passionate environmentalist.

Elena divides her time between the US, Canada and Europe working on diverse alternative energy and clean tech projects and political campaigns. In early 2000, she implemented the first urban turbine in North America located in downtown Toronto. She brought the first urban turbine to Southern California for the Los Angeles Community College District as an Energy Program Manager for a $6 billion bond program and has advised on the Cape Cod offshore wind farm.

The Greening of Mainstream America
The US Chamber of Commerce does not recognize climate change or global warming. The Green Chamber of Commerce (GCC) seeks to bring together businesses that want to address these issues in an honorable way. The GCC is expanding across mainstream American and going global. Elena shares with us:

  • What kinds of businesses are joining the Green Chamber of Commerce
  • The many tangible benefits that membership brings
  • One key indicator that the sustainable business dialogue is finally reaching mainstream America
  • Organizations that are moving the needle on cross sector sustainability dialogue

This Interview is FREE for a Limited Time Only!


12:00pm PST | 3:00pm EST: Nikki Pava, Co-Founder EcoTuesday

Nikki Pava is deeply passionate about providing services that support conscious and mission-driven companies reach their sustainability goals. She is the founder of Alegria Partners, a consulting firm that supports mission-driven companies plan and execute marketing and sustainability programs.

In 2007, Nikki co-founded EcoTuesday to facilitate vital connections and change in the business community. Today, EcoTuesday is thriving in 6 cities across the country. The monthly event brings together hundreds of sustainability professionals and has made a positive impact on business in several local communities. Most recently, Nikki was named in Renewable Energy News and Cleantechies as one of the Top 10 Women in Sustainability.

How to Network Your Way to a More Sustainable World…and a Successful Consulting Company

Nikki Pava is actively growing and strengthening the green business community, by helping sustainable business professionals network with each other, and close deals. In this talk, Nikki will discuss:

  • Why every entrepreneur must learn to network, and how you can do it from home
  • The principles of structured networking, and how participants and event organizers benefit
  • A powerful visualization exercise she uses to help her consulting clients achieve their goals
  • How you can start a green business networking event in your city, and earn some income too

This Interview is FREE for a Limited Time Only!


2:00pm PST | 5:00pm EST: Lorna Li, Founder Green Marketing TV & Katrina Heppler, Founder 77webstudio

Lorna Li Social Media SEOLorna Li is the Founder and Editor in Chief of Green Marketing TV. She is the host of the Entrepreneurs for a Change Podcast and the Green Business Entrepreneurs Success Summit. Lorna specializes in Social Media SEO, the art of using social media to increase web visibility and search engine rankings.

katrina hepplerKatrina is principal of 77webstudio.com, a boutique web consultancy providing WordPress website development, social marketing strategy, and content development services to small businesses, startups, and nonprofit organizations. Previously, Katrina founded envisionGood, a website that helps social entrepreneurs tell their story through video interviews that can be shared throughout the social web. Katrina specializes in WordPress website development and social marketing to help businesses grow.

Online Productivity Tools Every Small Business Should Know About
The world of web apps and collaboration software has made it easier and cheaper for small businesses to run like well oiled machines. In this call, both Lorna and Katrina will discuss:

  • Online collaboration tools that will save your business and your sanity
  • Ways your micro business can have a global presence at a low cost
  • Where to get the best professional graphic design, for the least amount of money
  • Free and low cost small business marketing tools that are a crime not to use
  • Web based tools to help you collect money faster, and keep your finances in order

This Interview is FREE for a Limited Time Only!


4:00pm PST | 7:00pm EST: Shawn Berry, Co-Founder LIFT Business Coaching

shawn berryShawn Berry is an organizational strategist who has been inspired by a simple vision of integrating natural systems into the urban environment. Shawn first founded the Woodshanti Cooperative in 1997, then joined in the leadership of the Ananda Dhiira Eco Retreat Center in 1999, and founded the Urban Alliance for Sustainability in 2000. In 2007 Shawn started to offer his skills and experience as a business coach, and in 2010 he left Woodshanti to pursue coaching full-time. In January 2011 he launched LIFT with long time collaborator Kevin Bayuk, in order to help more amazing enterprises that are all doing some part of making the world a better place.

The Whole Systems Approach to Keeping Your Small Business Sanity
Why is it that so many conscious business owners and small mission driven enterprises struggle with overwhelm? Conscious entrepreneurs often have the most drive to change the world through their business, and fall into the trap of working around the clock. Shawn explains how his approach helps socially responsible entrepreneurs work less, pay themselves more, and generate more profit.

  • The most common challenges of worker owned cooperatives
  • The two most important keys to turning the cooperative structure into a high impact organization
  • The number one most important workplace attribute that affects employee productivity and motivation – and it’s not compensation
  • The 3 most essential tools that every entrepreneur needs to use to strategically create more time

This Interview is FREE for a Limited Time Only!


6:00pm PST | 9:00pm EST: Daan Elffers, Founder ELCAMEDIA Cradle to Cradle Marketing Agency

Daan ElffersDaan Elffers is founder of ElcaMedia and certified Cradle to Cradle marketing consultant, trained and certified by Michael Braungart and MBDC. He holds a Master’s degree in Marketing Communication from Rotterdam School of Management/ NYU Stern, and his skills include Environmental strategy development and communications, Creation of successful environmental messaging platforms for B2B organisations helping them to become eco pioneers in their field and developing effective marketing strategies that enhance/ add value to corporate reputations as main drivers in Business to Business environments. He has lived and worked in the UK, the Netherlands, Switzerland and Singapore.

Why Cradle to Cradle Will be the New Strategic Advantage
The Cradle to Cradle framework is a it is a holistic economic, industrial and social framework that seeks to create systems that are not just efficient but essentially waste free. Daan Elffers will share with us:

  • The core principles of Cradle to Cradle in product life cycle management
  • The single most important reason why companies must adopt Cradle to Cradle or die
  • 3 tangible benefits of Cradle to Cradle certification, and how companies can profit
  • How it’s possible to invest in Cradle to Cradle, lower costs, and generate record profits

This Interview is FREE for a Limited Time Only!


Thursday April 19th | Track 4

Grow Your Good Business with Social Media Marketing

 

8:00am PST | 11:00am EST: JD Lasica, Founder SocialBrite.org & SocialMedia.biz

jd lasicaJ.D. Lasica is a social media consultant, strategist, public speaker and author based in San Francisco. He is founder of Socialbrite.org, a social media consulting firm for nonprofits and a learning hub with hundreds of free resources. He also runs Socialmedia.biz, a firm that offers social media strategic planning, training and social marketing services to companies worldwide. He was co-founder of Ourmedia.org, the first free video hosting and sharing site.

J.D. has been named one of the Top 40 Silicon Valley influencers, one of the Top 100 Influencers in Social Media and one of CNET’s Top 100 Media Bloggers. He has over 15,000 followers on Twitter at @jdlasica. He welcomes email at jdlasica [at] gmail [dot] com

Your Small Business Social Media Command Central
Many small businesses struggle to get value out of social media marketing, because, it can be very time consuming to build up your network of fans, let alone find and engage with the right people in your niche. In this call, JD will share with us:

  • How to set up your small business social media command central
  • The top social media tools you need as a small business owner
  • How to track and measure the success of your social media campaigns, and which key performance metrics are worth caring about
  • Powerful social media conversion strategies that ensure the time you spend building up an audience actually impacts your business bottom line

This Interview is FREE for a Limited Time Only!


10:00am PST | 1:00pm EST: George Kao, Holistic Marketing Coach

George KaoGeorge Kao, a holistic marketing coach, has advised more than 500 small business owners who are coaches, consultants, healers and other service and wisdom providers. His expertise is how to productively use the internet to get your message out to the people who would love to buy your products or hire you for your services.

George’s mission is to dramatically raise the marketing effectiveness of people who deeply value integrity, service, and sustainability. He was the chief social media strategist for The Social Entrepreneur Empowerment Series and his training programs are featured in The True Livelihood Network. George holds a Masters in Business Administration and Sustainable Management.

Cracking the Code to Profitable Social Media Marketing As a Small Business
Very few businesses have successfully used social media in a productive, profitable way (i.e. that as they look back, they saw that the time & energy was well spent.) George Kao has cracked the social media code for small businesses – how to gain the MOST number of new clients and customers with the LEAST amount of time and energy! Join us as we learn from George Kao:

  • How can you, as a small business, powerfully use social media to grow your business… and not be distracted and overwhelmed by all that you are “supposed” to do on social media?
  • What are the 3 myths that prevent most small businesses (perhaps you) from using social media effectively?
  • What are the 5 best actions to take on social media for highly effective and authentic marketing?
  • How you can create magnetic webinars that turn your fans into your customers

This Interview is FREE for a Limited Time Only!


12:00pm PST | 3:00pm EST: Lorna Li, Founder Green Marketing TV & Katrina Heppler, Founder EnvisionGood.tv

Lorna Li Social Media SEOLorna Li is the Founder and Editor in Chief of Green Marketing TV. She is the host of the Entrepreneurs for a Change Podcast and the Green Business Entrepreneurs Success Summit. Lorna specializes in Social Media SEO, the art of using social media to increase web visibility and search engine rankings.

Among many things, such as being the co-founder and Head Brewer of a local brewing company, Skot is an Internet Marketing ninja, successful online event promoter/producer and experienced sales hunter and partner manager. He has coached, managed, and supervised thought leaders into building 5 figure lists of followers and catalyzed 5 figure online event launches.

Your Social Media Launch BluePrint & Advanced Strategies for Savvy Marketers
Whether you are a beginning social media marketer or have an established social media presence, you will come away from this track with new strategies in your arsenal. This interview will be a firehose of information on intermediate to advanced social media marketing strategies for solopreneurs and SMBs. On this call you will discover:

  • 2 key differences between social media marketing for solopreneurs vs SMBs with a marketing budget and department.
  • 5 reasons why small business owners should embrace social media marketing and ditch print advertising
  • 10 ways small business are not using social media effectively
  • How to use social media to expert answers to your professional questions
  • The benefits of outsourcing your social media, and how to do it without screwing up your brand
  • Recommended tools for social media power users

This Interview is FREE for a Limited Time Only!


2:00pm PST | 5:00pm EST: Nick Aster, Founder Triple Pundit, Co-Founder TreeHugger

Nick AsterNick Aster is the founder of TriplePundit.com, one of the world’s most read websites on responsible business. He is a New Media Architect specializing in using online technology to advance conversations on sustainability. He most recently worked for Mother Jones magazine to help relaunch the magazine’s online presence. He has also worked with companies like Nike, SAP, Gawker Media, Offermatica, and many others on internal and external strategies for communication. Nick holds an MBA in sustainable management from the Presidio School of Management.

What it Takes to Build a 6 Figure Business For Good Blogging Empire & Thriving Online Community
Nick was one of the founding members of TreeHugger.com, the most popular environmental website in the world. Not long afterwards, Nick grew Triplepundit.com to become a thriving online community for socially responsible business and 6 figure blog. In this call, Nick will answer such questions as:

  • How to build a 6-figure blogging empire
  • What it takes to grow your blog to 200K+ pageviews a month
  • Creative blog monetization strategies to help you decrease your dependence on ad revenues
  • The power of building an online community beyond your blog

This Interview is FREE for a Limited Time Only!


4:00pm PST | 7:00pm EST: Andrea Vahl, Co-Author Facebook Marketing All-in-One for Dummies

Andrea VahlAndrea Vahl is a Social Media Consultant and Speaker who is passionate about helping small businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and is the Community Manager for Social Media Examiner, consistently ranked in the top 3 Marketing Blogs on the AdAge Power150 list. She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer.

Facebook: From Social Time Vortex to Lead Generation Machine

We are told we need to be on Facebook but how do you use it effectively to actually bring new customers to you? In this call we will be talking about how to use Facebook to bring in leads and build your e-mail list. We’ll cover:

  • What the new Timeline features mean for your marketing
  • The 3 most powerful actions you can take to generate leads on Facebook
  • Why business owners need to get used to interacting through their Facebook pages
  • Ways to increase your exposure and help your page go viral

This Interview is FREE for a Limited Time Only!

6:00pm PST | 9:00pm EST: Kyle Rutkin, Author and Founder of Palooza Press

kyle rutkinKyle Rutkin has a Bachelor Degree in Law from the University of California at Santa Barbara. In 2010, after two years conducting background investigations for the United States Government, Kyle decided to peruse his passion for writing and marketing by creating his own publishing company (Palooza Press). In 2011, he released his first title, This Is Your Heart in Love, which can be found at Amazon.com and Barnesandnoble.com. Currently, he is a creative marketing consultant that works with brands to launch unique social media campaigns. He also plans to release two book titles this year with Palooza Press.

Boost Your Street Cred with Self Publishing,Sell Your Book with Social Media
Publishing a book is a powerful way to enhance your credibility, especially if you are a consultant. Yet a little known fact is that most books are not profitable, which is why it is so difficult for a first time publisher to approach a traditional publishing house. Kyle recently embarked on a self publishing journey and has emerged to share his wisdom with anyone who is contemplating this path. He will share with us:

  • The many benefits of publishing your own book
  • How print on demand (POD) publishing works and the different steps of the self publishing journey
  • How much it costs to publish your own book, and what the cost breakdowns are
  • Winning strategies to promote your book on Amazon.com
  • Why social media is the best platform for connecting with your target audience
  • The number one thing he would do differently if he were to do this all over again

This Interview is FREE for a Limited Time Only!

Friday April 20 | Track 5

Bootstrap Internet Marketing for Green & Socially Responsible Business

 

8:00am PST | 11:00am EST: Rich Brooks, President Flyte New Media

Rich BrooksRich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients’ sites through search engine optimization, e-mail marketing, business blogs and social media. Rich is an Expert Blogger and FastCompany.com and contributes regularly to Social Media Examiner, one of the most popular social media resources on the web. He co-founded Social Media FTW, an organization that puts on annual conferences in Maine that attract speakers and audiences from all over, and teaches a course on web marketing and social media for small businesses at the University of Southern Maine.

The Art of Turning Website Visitors Into Adoring Customers
Email marketing is a powerful yet often neglected marketing tool among small businesses. Using the right combination of content, email, and webinar marketing, any business can turn website visitors into adoring customers. In this call, Rich will share with us his expertise on:

  • How to build a highly engaged email list of fans who will buy from you over and over again
  • The key to creating a scintillating optin giveaway that builds a targeted list for you
  • The power of webinar marketing as a lead generation strategy
  • Why sharing your best knowledge for free is the most effective web conversion tactic

This Interview is FREE for a Limited Time Only!


10:00am PST | 1:00pm EST: David Mihm, Co-Founder of GetListed.org & Local SEO Consultant

david mihm local seoDavid Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David writes frequently about Local Search at his own blog, Mihmorandum, and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.

Why Local SEO Matters for Your Small Green Business
Although Local Search results used to give small businesses an inherent advantage over larger brands, that’s no longer the case, thanks to both an influx of Blended search results (which are more reliant on organic ranking factors), and the increasing realization on the part of national brands that they can no longer rely on their PageRank 7 or 8 website to overcome deficiencies in site architecture or active data management. In this call, David will cover:

  • What kinds of small businesses should focus on Local SEO
  • What Local SEO factors should a time strapped, small business owner focus on
  • How to use Google+ to rank in local search, especially if you don’t have a brick and mortar business
  • Useful SEO tools for small business owners interested in DIY SEO

This Interview is FREE for a Limited Time Only!


12:00pm PST | 3:00pm EST: Warren Fligg, Founder Performance-Based Green Affiliate Network

waren fliggWarren Fligg has been an affiliate marketer since the 90s. After waking up to the pervasiveness of toxic products our every day lives, Warren decided to launch Performance-Based.com, an niche affiliate network that caters to the eco/green/organic/sustainable/cause based marketplace.

Grow Your Sustainable Business with Green Affiliate Marketing
Green affiliate marketing is a great way for eco merchants to reach more customers enlisting an army of affiliates. Green affiliate marketing also a fantastic way for aspiring eco entrepreneurs, who don’t have their own products or services to sell, to start their own online businesses by promoting other peoples’ products. In this call Warren will cover:

  • How to recruit an army of affiliates to sell your eco friendly products
  • Top strategies to increase product sales through your affiliates, if you are a green merchant
  • The steps you need to take to get started as a green affiliate marketer
  • How to identify winning products to promote as a green affiliate marketer

This Interview is FREE for a Limited Time Only!


2:00pm PST | 5:00pm EST: Joost de Valk, Founder Yoast.com & Creator of WordPress SEO Plugin

joost de valk wordpress seoJoost de Valk is a well-known specialist in the fields of SEO (Search Engine Optimization) and web development, and often speaks on the topic. In the past he’s spoken at conferences like Search Engine Strategies, Search Marketing Expo, SASCon, A4UExpo and WordCamps in various countries.

Currently, Joost is a freelance consultant in SEO, web development and online marketing strategy, working for clients such as eBay, RTL, Salesforce and the European Patent Office. He is the creator of the WordPress SEO plugin, the most popular and robust SEO plugin for WordPress. He is also the publisher of Yoast.com, on of the top blogs on WordPress SEO.

WordPress SEO Strategies for Time Strapped Small Businesses

Most small business just don’t have the time or inclination to get under the hood of their website, let alone write html. This is why WordPress is an excellent choice to power your small business website, because it is both easy to use and search engine friendly. In this call, Joost will share:

  • Why small business owners should care about search engine optimization
  • The biggest mistake that small businesses make when researching keywords, which can create a colossal waste of time and money
  • Blog content strategies for small businesses who don’t have the resources to outrank big brands on competitive keywords
  • The deadly allure of beautiful, free WordPress themes and how to choose a template that won’t break with every WordPress update
  • What WordPress plugins you really need and how to choose the best plugins for your site
  • His top picks on SEO pro tools

This Interview is FREE for a Limited Time Only!


4:00pm PST | 7:00pm EST:Katrina Heppler, Founder 77webstudio & Lorna Li, Founder Green Marketing TV

katrina hepplerKatrina is principal of 77webstudio.com, a boutique web consultancy providing WordPress website development, social marketing strategy, and content development services to small businesses, startups, and nonprofit organizations. Previously, Katrina founded envisionGood, a website that helps social entrepreneurs tell their story through video interviews that can be shared throughout the social web. Katrina specializes in WordPress website development and social marketing to help businesses grow.

Lorna Li Social Media SEOLorna Li is the Founder and Editor in Chief of Green Marketing TV. She is the host of the Entrepreneurs for a Change Podcast and the Green Business Entrepreneurs Success Summit. Lorna specializes in Social Media SEO, the art of using social media to increase web visibility and search engine rankings.

Small Business Website Essentials
The abundance of web tools and open source platforms makes creating a beautiful website easier and cheaper than ever. However, building a professional business website still requires a great deal of groundwork prior to bringing on a web developer. Whether you are just launching a website or you need a website extreme makeover, this candid discussion will cover everything you need to know to make the process of creating a small business website streamlined and stress free.

  • The one most expensive mistake you can make when embarking on a new website launch
  • The key components you must have in place in advance of your website build
  • Why poor web copy will kill your business and what do do about it
  • Hosted versus self hosted websites – which should you choose
  • 3 critical factors in choosing the best web hosting company for your business website
  • Where to get beautiful graphic design created for very low cost

This Interview is FREE for a Limited Time Only!


 

Bonus Green Business Case Studies

These in-depth behind-the-scenes case studies are available with your purchase of the Upgrade Package – which includes all speaker interviews in one single download, plus lots of extra goodies depending on the Upgrade Level you choose.

Back to the Roots

Back To The Roots Mushroom KitBack to the Roots is founded in 2009 by Alejandro Velez and Nikhil Arora during their last semester at UC Berkeley. They product gourmet mushroom kits that grow in soil composed of 100% recycled coffee grounds.

In this interview, Co-Founder Nikhil Arora shares how their business idea became a reality, from the early days of collecting used coffee grounds from local Berkeley coffee shops, to their partnerships with Peet’s Coffee and Whole Foods, to the $5 million business it is today.

He also talks about the evolution of their product design, and how their urgent ad in Craigslist turned their mountain sized heaps of coffee ground waste into a valuable sideline business in soil amendments.

As of 2011, the company has:

Nikhil and Alejandro, Back To The Roots Co-Founders

  • Diverted and reused 1 million lbs of coffee grounds from the landfill
  • Helped customers grow over 250,000 lbs of their own fresh mushrooms
  • Sustained 10 school gardens through our nutritious soil amendment donations
  • Created 21 urban, green-collar jobs in the West Oakland community

Green Earth Bamboo

Green Earth BambooGreen Earth Bamboo is a family owned e-commerce business that specializes in bamboo viscose products, such as bamboo bedding, towels and bathrobes, clothing, and accessories.

Bamboo is one of the most renewable resources on the planet, growing at an astonishing rate of up to 4 feet a day. Bamboo is also naturally antimicrobial and therefore does not require any pesticides or herbicides throughout it’s growth process. Green Earth Bamboo works with the most eco-friendly suppliers in their niche and is a Green America Certified Green Business.

Doug Bancorn, Co-Founder of Green Earth Bamboo, shares the nitty gritty of what went into setting up their drop shipping business and offers valuable advice for aspiring entrepreneurs wanting to set up a green online business, such as:

Doug Bancorn, Green Earth Bamboo

  • What it took to become a profitable 6 figure business in one year, with nearly a quarter million in sales by the end of their second year
  • How to research and identify a product to drop ship, and what goes into selecting a drop shipping supplier
  • How much it cost to set up their e-commerce business and what they would have done differently
  • What marketing channels provide the greatest return and why he believes SEO is the way to go
  • The content strategies he uses to drive search engine traffic and rankings
  • The number one question you should ask your prospective supplier to avoid seriously hurting your business


five ACCESSORIES

Five Accessories Fair Trade, Sustainable Handicraftsfive ACCESSORIES is one of the most triple bottom line businesses you will encounter. five ACCESSORIES is a wholesale business whose mission is to empower and deliver sustainable livelihoods for workers and their communities through the sale of eco-friendly and fair traded, locally made products. Products can be found in over 150 national retail stores.

Christine Hutchison and her husband Wells founded the company during their honeymoon five years ago. While there, they met a Balinese tour guide who told them how much difference five dollars a month can make to a Balinese family. While admiring the beautiful handbags and jewelry made by local artisans, the couple was inspired to start five ACCESSORIES, a company that embodies both their entrepreneurial and philosophic zeal.

Christine shares with us what it took to build this business up, with advice on:

Christine Hutchison five ACCESSORIES

  • What it takes to start a wholesale business as a importer of global handicrafts
  • Where to identify trustworthy suppliers of fair trade products, if you don’t have the freedom to travel around the world all year long
  • The one deadly mistake she made when starting her business, and her advice to entrepreneurs on how to avoid making the same error

LearningHerbs.com and Herb Mentor

HerbMentor by LearningHerbs.comLearningHerbs.com was founded by John Gallagher, a five element acupuncturist and herbalist, and his wife Kimberly in 2005. Together they co-created the WildCraft, an herbal adventure board game, which teaches kids and adults about edible, medicinal herbs. John has worked over 20 years connecting people to nature, and their products teach people about herbs, home remedies, and learning the plants of ones area.

LearningHerbs.com has many free courses, ebooks and articles. HerbMentor.com is their community mentoring membership site for all experience levels. Together, their information product business generates 6 figures annually.

In this interview, John shares with us:
John Gallagher LearningHerbs.com

  • What it takes to create, produce, and distribute a small run, specialty board game
  • How to sell out your product within months with highly successful product launch strategy, even if your email list is small
  • How to create a high quality, email list of raving fans who will buy from you over and over again
  • Why ready, fire, aim is critical to Internet business success

HearPlanet

HearPlanetCan mobile apps save the planet? You bet they can. HearPlanet is the world’s largest audio guide, covering hundreds of thousands of locations around the globe. With over half a million voice files, HearPlanet is like having a professional tour guide always by your side. HearPlanet includes perspectives from different publishers and personalities, and even other visitors like you. Not only does HearPlanet help you discover the world around you, it cuts down on paper waste generated from single use maps, tourist pamphlets, brochures, and guides.

Steve Echtman, Founder of HearPlanet, shares with us:

  • What it takes to build a mobile app that reaches over 600,000 registered iPhone and Android users
  • How to create and acquire content at nominal cost
  • How to attract and work with major content and distribution partners
  • Mobile application monetization strategies that work